MY SKILLS
Crafting intuitive experiences that connect people and businesses.
MARKET RESEARCH
I conduct comprehensive market research, focusing on quantitative and qualitative studies. This includes detailed industry analysis, eco-system and scope definition, and business case development. I define problem statements, analyze business size, and assess both financial and people impacts to inform strategic decisions.
SECONDARY RESEARCH
I perform thorough secondary research, analyzing demographics, qualitative attributes, and conducting comparative studies. By benchmarking and understanding the target audience's mental models, I provide insights that drive informed design decisions and align with business goals.
PRIMARY RESEARCH
I lead primary research initiatives through surveys and interviews. This includes exploratory and causal surveys, as well as mapping qualitative influential attributes to uncover user needs. My research helps in understanding user behavior and shaping effective design solutions.
FORMATIVE ANALYSIS
I analyze user motivations, frustrations, and problem-solving approaches through formative analysis. By conducting affinity mapping, card sorting, and experience threading, I create information hierarchies and relationships, leading to well-structured and user-centered design solutions.
USER PROFILING
I specialize in creating detailed persona profiles by gathering and analyzing data from various research outcomes. My user profiling process helps in understanding target users deeply, enabling the design of personalized and impactful user experiences.
INFORMATION & VISUAL DESIGN
I excel in transforming complex information into intuitive designs. Through strategic information visualization and applying design principles, I create wireframes and high-fidelity mockups that effectively communicate the intended user experience and align with project objectives.
INTERACTIVE PROTOTYPE
I design interactive prototypes that simulate real user experiences, enabling stakeholders to visualize and test the proposed solutions. My interaction design process ensures that the final product is both user-friendly and aligned with business goals.
DESIGN QA / TESTING
I perform rigorous design QA through moderated and unmoderated usability testing. By tracking and monitoring online interactions, I iteratively refine solutions based on qualitative and quantitative outcomes, ensuring the design meets user goals and business objectives.
